The workshop will provide the students with tools related to the creation and organisation of a website.
TO WHOM THE WORKSHOP IS ADDRESSED
To those who want to create or learn how to run a website using a WordPress operating system.
THE TEACHER
Leandro Frigerio, now Web Developer for Le-Lab.
The Workshop will focus on SEO and EMAIL MARKETING
SEO:
Introducing to SEO;
Search engines: scan, indexing, placement;
Using SEO for communication and e-commerce;
Placing search engines, functionality and graphic;
Importance of website’s contents for a good placement;
Optimizing a website: organization, keys, contents and links;
Analysis tools, optimizing and indexing;
Useful operating system for placement;
Link building technique;
How to avoid mistakes and penalization.
Email marketing:
Introducing Email Marketing;
Email marketing strategies;
Metric e analysis;
Hints on privacy;
Email Marketing with MailChimp.
ADVANCED WORKSHOP TO FOLLOW.
Photography workshop